We’re focused on organizations in financial services and have helped these great organizations achieve success:

CPI Credit Union One MLMIC Rose & Kiernan, Inc.

We understand the compliance and regulatory environments that impact financial services content marketing and work closely with Media Logic’s FS Client Services Team, which has decades of experience as a strategic partner to many of the industry’s top companies.

Our content team has worked or consulted with local credit unions, card manufacturers, payments solutions providers, card networks, business insurance companies, risk intelligence experts and more.

Each came to us with unique challenges, and each found the solutions – and results! – they needed in Media Logic’s proven process.

Success in financial services content marketing

Media Logic develops and implements organic content strategies that help our financial services content marketing clients:

  • Build thought-leadership.
  • Refresh brand identity.
  • Connect with their communities, partners, employees, members and customers.
  • Promote products and services.
  • Launch new products.
  • Compete in crowded markets.
  • Engage sales and product teams.
  • Tap SMEs.
  • Establish (or support) brand voice.
  • Demonstrate the brand’s core values.
  • Align social media with broader marketing goals and campaigns.

How we help our financial services clients achieve success.

Assert market dominance

A professional liability insurer turned to Media Logic to assert its market dominance, boost organic web traffic and increase retention by better supporting its customer base. The client lacked internal content marketing expertise and relied on Media Logic to deliver a best-in-class organic strategy to help it defend its position in a highly competitive market.

Through our collaborative, proven process, we served as an extension of their marketing team, managing every aspect of the content strategy and execution.

  • Designed an organic content strategy to support the company’s top marketing priorities.
  • Implemented a detailed editorial planning process that educated and empowered the client’s internal marketing department.
  • Garnered participation from the client’s risk management experts and other SMEs.
  • Created an interactive hub to encourage content discovery and help customers find information.
  • Developed, published and promoted thought leadership and social media content.
  • Earned a “seat at the table” for the client decision-making around marketing and business strategy.

Using the ML ContentHub to collaborate with the client, we achieved several results over a 5-year period:

  • Increased organic blog pageviews 413%.
  • Multiplied blog pageviews as a share of overall organic site traffic by 6X – from 5% to 30%.
  • Contributed significantly to overall organic traffic to the client website (40% with the blog vs. 7% without it)
  • Boosted organic social impressions per post 109%, total engagement 193% and post link clicks 81%.

Excite and engage sales teams

When a regional business insurance agency – and one of New York’s largest employee-owned businesses – approached Media Logic for help with its organic content marketing, it was struggling to demonstrate thought leadership across several product lines and departments. It also needed a stronger digital presence to meet the expectations of its web- and social-savvy B2B customers.

With the help of Media Logic’s proven process, the client developed and published web content to educate customers and prospects on products, trends, industry changes and more and established robust social streams to connect with community partners and highlight company achievements.

  • Made it easy and rewarding for product line leaders across business insurance, personal insurance, employee benefits and surety to participate in the company’s content marketing efforts.
  • Helped SMEs produce well optimized content and build authority for the site.
  • Developed blog and social content to improve visibility, raise brand awareness and bolster thought leadership.

Using the ML ContentHub to collaborate with the client, we achieved several results over a 3-year period:

  • Increased blog pageviews 128%, while sitewide pageviews increased by only 4%.
  • Boosted organic sessions from 27% to 45% as a share of all site traffic.
  • Quadrupled the number of organic sessions entering the site via a blog post.

Transform brand perception in the marketplace and engage SMEs

This financial services client came to Media Logic for help to elevate its brand positioning. Specifically, it wanted to leverage its reputation as a well-respected card manufacturer into a fresh identity as a “payment technology company” but was struggling to produce organic content that could complement its other marketing initiatives and support the transformation.

The initial challenge was to engage its marketing team and SMEs and solve issues that were preventing them from working efficiently and strategically. In addition, the client needed to tighten up brand messaging and create relevant thought leadership content.

With the help of Media Logic’s proven process, the client overcame their obstacles and their content began to gain traction and encourage its B2B audience (primarily financial institutions) to see it as more than a card manufacturer.

  • Designed a content marketing strategy to reinforce the new brand positioning. The strategy included tactics for addressing the client’s immediate, foundational needs, as well as “road map” tactics for deployment as the effort evolved.
  • Implemented a detailed editorial planning process that included evergreen, strategic messaging along with content in support of priority, shorter duration initiatives and campaigns.
  • Tapped the client’s SMEs to inform and support content development.
  • Created, published and promoted content on Twitter and LinkedIn, as well as the client’s blog.

Using the ML ContentHub to collaborate with the client, we built a strong foundation for the initial phase of their organic content marketing effort. Specifically, we:

  • Customized workflows to meet the needs of the client’s SMEs and marketing team.
  • Achieved high levels of engagement and participation from those stakeholders.
  • Aligned messaging and thought leadership with the company’s desired positioning.
  • Increased volume and consistency of content development and publishing.
  • Used organic content marketing to participate in conversations on relevant industry topics and support the client’s 12-month product marketing calendar and leadership priorities.