There’s more to social content marketing than posting text and visuals on social channels.

Your audience – and your content! – deserve better.

Plus, social platforms have made it clear: Their algorithms reward engagement.

We work diligently to position your content and your brand for success on the right social platforms, including

  • Starting with strong content designed to:
    • Deliver value to your audience.
    • Meet the unique formatting needs of each platform.
    • Invite conversation and action.
    • Increase visibility.
    • Appear in search.
  • Adjusting the effort as needed to boost content performance on the KPIs most important to your goals.
  • Connecting with your audience with both content and responsiveness.
  • Spotting opportunities (and issues) early to gain and build momentum.

Our approach to social media engagement

We emphasize social streams as a critical place where brands can interact with and build relationships with target audiences, as two-way communication is critical to making connections and earning trust.

We conduct ongoing assessments of the strategy, profiles and posts to understand what’s working and to deploy refinements that have the greatest impact.

We place high value on incoming social signals as a means of gathering intel for future content and giving you the chance to be responsive to customers and prospects.

Our response protocols and workflows place the biggest lift on the Media Logic team, while keeping you in control of the process.

Our social media engagement services

We keep a close eye on the nitty gritty details and regularly take action to maximize the effectiveness of your social content marketing. Specifically,

We write and develop platform-specific content focused on boosting visibility and earning engagement. This includes optimizing common post elements – like caption/status length; post tone, type and purpose; visual appeal; CTAs; hashtags; mentions; timing and cadence of publication; proper formatting and use of links/UTMs. In addition, we regularly audit and update profile copy, visuals, bios/“About” sections and more.

We continually improve the content we create based on insights from your own audience, industry best practices and new platform features and trends.

In all cases, we work within your brand guidelines and preferences for voice, tone and style.

We monitor your social platforms for content performance indicators, including likes, reactions, follows, shares, retweets, clicks and more. We also surface engagement opportunities (like jumping into replies, comments and messages) and intel from brand mentions, keywords, competitors, etc.

We help you respond to comments, complaints and questions from your audience and provide customer service. Depending on your preferences, we can handle common scenarios directly (using pre-approved protocols) or ask you for customized responses via the ML ContentHub. Most of our clients take advantage of both options.