An organic content marketing strategy requires more than consistency over the long-term. It also demands the flexibility to seize – or create! – short-term growth opportunities.

Well-defined social media campaigns make this possible.

These energetic, concentrated efforts leverage a series of social posts with a distinct purpose and a discrete timeframe, while supporting and strengthening the overall content marketing strategy.

Strategic social media campaigns can:

  • Boost awareness, attention and excitement surrounding your brand and content.
  • Create greater connection and value for your audience.
  • Enhance the experience of your brand on social media.
  • Promote specific CTAs, initiatives, events, assets and product launches.
  • Earn social media engagement and increase conversions, such as web traffic, subscriptions, registrations, purchases, downloads and more.

Our approach to social media campaigns

We’re always thinking about new ways to keep content fresh, deepen your storytelling and engage your audience and SMEs.

Using a “test and learn” mindset, we demonstrate how bursts of content with a narrow focus or distinct identity can ultimately expand what you do and how you find success on social media.

We define measurable goals for each social media campaign and integrate them with existing elements of your marketing calendar.

Our social media campaign services

We create a short-duration plan and develop organic content that helps you place increased focus on specific priorities, such as follower campaigns or asset promotion. Typically, this includes:

We propose and develop focused social media campaigns to amplify specific priorities within your broader strategy. As with the overall content marketing strategy, these campaigns seek to achieve measurable goals and target defined audiences.

We write and optimize the copy for each campaign post and secure (or create) visual assets. We utilize our proprietary ContentHub to secure content approvals and then schedule all content according to the strategy.

We often recommend boosting campaign posts to target audiences. We help you establish appropriate budgets and can launch and manage these paid social efforts.

We track campaign-specific results so you know if campaign content has achieved its goals. In addition, we provide insights regarding how campaign content compares to and supports your broader efforts.