Strong organic traffic is the pinnacle of good content marketing.

When quality content piques the interest of your target market and simultaneously checks the boxes for search engines, it creates an opportunity for a prospect to find you.

This quality web traffic is essential to your bottom line.

Studies show that, on average, 53% of web traffic can come from organic search results (and from our experience we know it can be much, much higher).

SOURCE: BrightEdge

But it doesn’t just happen or come easy.

There are over 2.3 million Google searches per minute, and hundreds of factors determine what gets to the top of the SERPs.

Recent research indicates that the first five search results receive nearly 70% of the clicks.

SOURCE: Advance Metrics

It takes effort, knowledge and expertise to land a coveted spot at the top of the search engine ranking pages & get people to click through to your page.

Creating quality content gets you part of the way there, but you also need thorough and skillful optimization of content and web pages. This includes deploying best practices for page speed, mobile, voice, featured snippets, video searches and more.

Well-optimized organic content is one of the few marketing tactics with long-term, compounding results. Over time, quality content creates a cycle of attracting visitors and inbound links, raising site authority, driving more traffic and impacting sales.

Our SEO specialists understand the challenges and will help you succeed through highly detailed guidance for how to:

  • Target keywords.
  • Improve page rankings.
  • Increase click-through rates.
  • Strengthen metadata.
  • Add valuable content that answers search queries.
  • Improve page speed.
  • Leverage internal linking.
  • Match search intent to content.
  • Optimize for local search.
  • and more!

Our approach to SEO

Our SEO specialists’ action-oriented recommendations and reports drive organic growth by outlining specific opportunities to improve website and content performance.

We stay current with search engine algorithms, including changes, challenges and opportunities.

Instead of delivering jargon-filled presentations of findings, we educate clients about SEO principles and help them develop an understanding of technical and content improvements.

Our SEO services

We customize website analytics reports for each client and can deliver SEO recommendations and insights monthly, bimonthly, quarterly or other cadence that works for you.

We monitor the impact of our recommendations to ensure measurable growth.

Specifically, our SEO services include:

We provide recommendations related to helping search engines crawl the site. These include site structure, navigation, site indexing, mobile friendliness, page speed and more.

We offer detailed recommendations related to optimizing content. This includes improvements on schema, headings, keywords, title tags, meta descriptions, internal linking and more.

Our recommendations will help to improve your channel’s visibility and ranking. Specifically, we show you how to optimize playlists, metadata, descriptions and videos.