Our work will set you apart from competitors and deliver key gains:
More visibility
Content plays a key role in brand awareness by amplifying your voice, expanding your ability to tell your story and growing an online presence that’s substantive in both size and depth.
Consumers say some brands stand out more than others thanks to memorable content (40%), distinct personality (33%) and compelling storytelling (32%).
SOURCE: Sprout Social Index 2020
More recognition as a thought leader
Individuals online are searching for articles and social posts that answer their questions or meet other needs, like inspiration or education. The business value of thought leadership is clear: When you publish this type of content, you achieve credibility and build loyalty.
64% of buyers say that an organization’s thought-leadership content is a more trustworthy basis for assessing its capabilities and competency than its marketing materials and product sheets.
SOURCE: 2021 LinkedIn-Edelman B2B Thought Leadership Impact Report
More brand authority and organic traffic
Visibility and thought leadership contribute to brand authority – a term that not only reflects audience trust but also improves SEO. Content quality and frequency send critical signals to clients, prospects and search engines.
Google “fundamentally designs its ranking systems to identify information that people are likely to find useful and reliable… It rates results according to how well they measure up against what we call E-A-T: Expertise, Authoritativeness and Trustworthiness.”
SOURCE: Google’s “The Keyword” blog
More community engagement and connection
Content marketing creates an important feedback channel for your organization. In addition to hearing directly from your audience about what they need, it gives you the ability to be responsive in meaningful ways. These interactions showcase who you are and create connections that build affinity and preference.
Consumers rank social media as the #1 channel for brands to connect with them.
SOURCE: Sprout Social
More leads
By assisting with discovery, building trust and establishing two-way communication, content marketing nurtures leads and can inspire the types of conversions you desire.
62% of B2B buyers say they engage with 3-7 pieces of content before connecting with a salesperson and 11% typically consume more than 7 pieces of content.
SOURCE: Demand Gen Report 2022 Content Preferences Survey Report