One of the most effective ways to attract more quality traffic to your website is to publish high-value blog content regularly.

When done right, a blog will work harder for your website than any other tactic.

This requires strong writing, an SEO-savvy plan and meaningful content. But creating original, fresh and consistent blog content that meets the needs of your audience places significant demand on your team. Our team of professional writers have marketing and SEO expertise, plus experience in your industry.

We can help you create and leverage B2B or B2C blog content that:

  • Builds awareness and preference for your brand.
  • Showcases thought leadership, industry contributions and community involvement.
  • Educates, supports and inspires your audience.
  • Ranks your web content higher in search results.
  • Boosts website authority with search engines.
  • Warms-up prospects and retains customers.

Our approach to blogging

We take the time to learn about you, your audience and your prospects.

We give each platform its own identity, including distinct roles, topics and publishing cadences.

We align blog strategy, writing & optimization with your broader marketing goals and marketing calendar.

We tap SMEs at a pace and style that works for them.

We value your feedback and honor deadlines.

Our blog services

Serving as an extension of your team, we provide full-service blog strategy, writing and optimization, which typically includes:

Every aspect of our blog content creation process is strategic. It aligns with your marketing goals and meets the needs of your target audiences. It ensures that blog posts integrate with your other marketing campaigns and priorities, advance thought leadership and add SEO value. In addition, we vary blog post type, length and scope to help you stay within your budget.

Using a threaded conversation space within the ML ContentHub, we work with you to identify the right topics and direction for your blog. We’ll seek perspectives from your SMEs, cull takeaways from existing marketing assets (like research reports and webinars) and monitor trends and developments in your industry.

We use your style guide to ensure the writing matches your brand standards and voice. As experienced content marketers, our writers will find the perfect format for your post, considering everything from interviews, announcements, insights, listicles, round-ups, FAQs, Q&As, how-to’s, profiles, testimonials and more. We can ghost-write columns for your organization’s leadership team and turn talking points from SMEs into full narratives.

We optimize content for search engines, including keyword, slug, meta-title and meta description. In addition, we recommend types of media (images, videos, infographics, etc.) that can strengthen posts’ SEO performance and engagement.

All posts that publish to your blog go through the ML ContentHub’s simple workflow, giving you full control over revisions and approvals.

Media Logic’s content team can prepare blog posts for you to publish on your own, or, if you wish, you can grant us access to publish on your behalf. We are skilled in both WordPress and Drupal.

We recommend using social media to promote blog posts not only as they publish but also throughout their life cycle. Consider our social content marketing services as a complement to the blog component of your strategy.

In addition, our blog strategy, writing and optimization services include: