To fully capture the opportunity on social media, you need more than a presence. You need a strategy and you need content.

You probably also need a little help.

The depth and quality of our day-to-day support ensures that your efforts are consistent – and have a purpose.

When you partner with our experienced team, you will be able to execute a strategy that allows you to:

  • Share your story.
  • Showcase industry leadership.
  • Grow your reputation and authority.
  • Support your customers.
  • Educate your prospects.
  • Build affinity and preference.

Our approach to social content marketing

We consider the strengths and demographics of each social platform and understand how each can make a unique contribution to help you reach your goals.

We give each platform its own identity, including distinct roles, topics and publishing cadences.

We counsel clients on how to work with the social media algorithms, instead of fighting against them.

We work strategically – which for us means boosting content performance and achieving client goals.

We collaborate with clients to create and publish multimedia posts across Facebook, Instagram, LinkedIn, Twitter and more.

Our social content marketing services

We do the heavy lifting on each and every piece of content, which typically includes:

Facilitated by the ML ContentHub – one of our social media marketing tools – our social content managers create and tend threaded conversations where your team can share ideas, offer guidance and collaborate as desired on content development.

We are a team of writers, skilled at executing your brand voice and tone, working within brand style guides and deploying best practices for copy length, hashtags and handles.

We work with branded imagery, original/stock photography, brand videos and typography to support each of your posts with the media they need to get noticed. Depending on need, our services may also include production of short animations and videos.

We craft every post to function properly and help you look your best! This includes ensuring that links, tags/mentions and other elements are formatted appropriately for each platform.

All content that publishes to your platforms goes through a simple workflow in the ML ContentHub that puts revision and approval in your hands.

Using a suite of publishing tools, our team schedules and posts content based on the preferred cadence and in accordance with times optimized for your audience.

In addition, the ML ContentHub features a calendar that shows the publishing schedule for each of your social streams. (It also creates a valuable archive of past posts!)

Our social content marketing services benefit from a robust process that also includes:

  • Continuous strategic recommendations.

  • Social media optimization, monitoring engagement

  • Refinement of the effort based on analytics.

  • Ongoing management of social streams and profiles, keeping them up to date and positioned to take advantage of the right platform features.